Why P&C insurance companies need to invest in claims customer service now
When someone makes an insurance claim, they’re under a lot of stress. Maybe their son just totalled the car or their house caught fire. It’s already a very bad day. Filing a claim might be the last thing on their mind when the unexpected happens. And if the claims process isn’t simple, it can add frustration to an already stressful time. Enduring that kind of bad experience can mean the end of a customer relationship.