Teams | Collaboration | Customer Service | Project Management

It’s fair to say the manufacturing industry is on the fast track to digital transformation. The pandemic exposed the fragility of our global supply chains, resulting in empty shelves and overstocked warehouses. Meanwhile, as the pandemic subsides, inflation is driving up the cost of goods and logistics, putting the squeeze on companies still recovering from the past few years. So it’s no surprise that manufacturers are looking for ways to cut costs whilst still maintaining quality.

As businesses continue to evolve and compete in today’s highly digital and connected world, the importance of excellent customer experience management cannot be overstated. With the rise of social media, review sites and platforms such as marketplaces, customers now have more power than ever to share their experiences with others. As a CX Trends 2023 case study by Zendesk found out, 66 per cent of customers said that a bad interaction with a business can ruin their day.

It’s clear that we’ve entered a new era in artificial intelligence and companies around the world are grappling with how to respond to this constantly evolving technology. Zendesk research indicates that AI will affect every customer touchpoint and businesses that want to remain competitive must have a thorough understanding of what consumers want and expect from the technology.

If the last year taught us anything, it’s that we must stay flexible and agile in response to market conditions. From the ongoing effects of the pandemic to the war in Ukraine and cost of living crisis, 2022 saw customer service businesses rocked by new obstacles and challenges that forced them to evolve their customer experience (CX) approach to navigate the changing landscape.

Customer loyalty comes by respecting and continuously exceeding customer expectations. According to a study published by Rare Consulting, 83% of customers say that their loyalty to a brand is mainly down to the fact that they trust them. The same study also reveals that while price (81%), quality (80%) and convenience (55%) are the key factors in making a purchase, companies and brands that are liked (86%) and trusted (83%) benefit from more loyal customers.

Sales analysis is the process of identifying and processing sales and revenue-related data. Processing this data ultimately allows you to interpret it, which in turn allows your teams to factor any findings in to future sales initiatives and marketing activities. A sales analysis typically includes dashboards and graphs that make it easier to track how sales are developing.

Have you considered streamlining your contacts and optimising the customer experience with the WhatsApp Business chatbot? The feature was released to users of the tool to celebrate the milestone of 5 million companies registered on the app. In this article, you’ll learn how the WhatsApp chatbot works, how to activate it and what it can do to reduce your response time and offer 24/7 support to your customers and prospects.

The world is experiencing a defining moment for humanity: after years of advances, artificial intelligence is having its coming out party. When experts compare it to the invention of the printing press or the Internet, that’s not hyperbole. AI will revolutionise huge segments of our society, and while the full ramifications of this technology cannot be fully known – after all, AI continues to rapidly evolve – Zendesk expects it to affect every single customer touchpoint.

Even if you’re not familiar with generative AI or large language models (LLMs), you’ve probably heard of ChatGPT, the remarkably human chatbot that can generate surprisingly conversational answers, passable college essays – and even dad jokes.

Lots of companies have asked us: why should we buy a CX solution when we could work with in-house developers to build our own? Building your own CX solution is time- and labour-intensive, and it requires an ongoing investment of developer resources to maintain. Many of our customers started with homegrown solutions only to realise that their systems couldn’t meet their needs or deliver the ease and efficiency that Zendesk can.