Customer Satisfaction Score (CSAT) is the oldest and most widely used customer satisfaction KPIs. It’s also one of the most popular north-star metrics amongst support teams. As with all metrics, it’s not without its complications. One is how to put the score into perspective. Is a CSAT of 80% good or bad? Zendesk and ACSI have great benchmarking reports that can help with this. But, there’s a complication that’s often overlooked.

Customer support is a vital aspect of business in any industry - it’s how you address questions and concerns and resolve problems so customers continue using your product or service. Yet many customers dislike contacting support. A Statista survey found that 60% of respondents worry about long hold times, and 59% are concerned they will be transferred to different departments and have to continually repeat their problem.

Felix Starzer, Head of Customer Care at Staffbase tells us how he uses dashboards to motivate and inspire his team to provide the best customer service going. The team endeavour to go above and beyond and as a result, always exceed their CSAT goal.

Jesper Rosenkrantz, Head of Support at Capture One talks us through using Geckoboard dashboards to help navigate busier product launch periods and bring visibility to the Support team work throughout the rest of the organization.

Reducing churn is a significant concern for businesses. Gartner reports that customer retention is a top challenge for 34% of technology product marketers. But the key to increasing retention is more than offering discounts or addressing problems after they arise. It’s about building a replicable customer success strategy that team members can use in current and future customer interactions.