How to kickstart a startup brand
For a startup to start up fast, it needs a strong brand — i.e., a knack for turning heads, building cred, and communicating value consistently and memorably. Luckily, key brand components can be built quickly.
In this VMUG, we partner with Sara Stojanovski from d.labs, a lean innovation company creating digital ventures with startups and enterprises.
Press play to:
- Witness some engaging exercises, including how to find the right name and define your brand values, personality, and positioning
- Create a simple design brief that lets your brand designers quickly translate strategy into core brand assets that will resonate with your target audience and create early traction
- Go through the process of creating a Minimum Viable Brand — to discover the principles of lean branding, and learn how it lets you move faster and remain flexible enough to evolve the brand over time
- Hear insights and tips on how to best conduct the branding or rebranding process in practice
We are using this template for the workshop: https://miro.com/miroverse/minimum-viable-brand-workshop/
Get a $1000 Miro credit — learn about the Miro Startup Program: https://miro.com/startups/
Check out our upcoming Miro Community events just for startups: https://events.miro.com/startup-community/
To keep the learning going, you can explore more tutorials — all free, all virtual — at Miro Academy: https://academy.miro.com
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