Want to win more clients (& keep them longer) in 2024?

Of course you do!

Offering a free benchmark consultation as part of your sales process might just be the key to doing both this year.

In this episode with Chris Nault, Founder & CEO of Growth, he breaks down the process and results from his agency's 5-week experiment of adding a benchmark consultation into their sales and renewal processes.

In this episode, you’ll hear from Chris:

• When & how to invite clients into a Databox benchmark group
• How it can impact your close rates (for both new & renewal business)
• The role benchmark data can play in going client management
• How to leverage benchmark data to build a tight-knit community for your clients and prospects

Resources Mentioned in This Episode:

• Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-nault-growth-marketing/
• 5 Reasons Your Firm Should Offer a Free Benchmark Consultation: https://www.linkedin.com/posts/pc4media_heres-5-reasons-why-your-consulting-or-professional-activity-7148307164258828288-LJIc
• The State of Agency Operations Report: https://www.teamwork.com/resource/agency-operations-benchmarking-report/
• Databox (Free) Benchmark Groups: https://benchmarks.databox.com/
• How 200+ Agencies Invest in Their Own Marketing w/ Pete Caputa & Karl Sakas: https://www.teamwork.com/agencylife/podcast/how-200-agencies-invest-in-their-own-marketing/

00:00 Introduction

01:04 What Is A Benchmark Consultation?

02:52 The Value of Benchmark Data in Sales Conversations

09:43 Implementing Benchmark Consultations

13:18 Leveraging Benchmark Data in Renewal Conversations

22:41 Building a Community with Benchmark Groups

33:04 The Agency Life Fast Five

37:38 Connect with Chris