The 3 Benefits of Productizing Your Agency's Services w/ Sam Shepler

The 3 Benefits of Productizing Your Agency's Services w/ Sam Shepler

May 13, 2024

Should you productize your services?

Does a productized service business completely differ from the standard agency model?

Can both models co-exist within the same business?

These are all questions we answer in today's conversation with Sam Shepler, CEO of Testimonial Hero.

He transitioned from leading a full-service video production agency to founding a productized service business in 2018. In this episode, Sam shares the 3 specific benefits of productizing your services--and the potential pitfalls to look out for.

Sam's team has some good successes to learn from, hitting Number 342 on the Inc 500 list in 2022 & having successfully scaled beyond $3MM in annual revenue.

As he shares the lessons from their journey, we touch on:

  • The "trinity" of benefits in productized your services
  • How to avoid competition from AI & low cost service providers (even with a highly repeatable service offering
  • Specific financial do's & don'ts to keep in mind, if you're heading down this path.

Resources mentioned in today's conversation:

Connect with Sam on LinkedIn:

Follow Sam on X:

7 things I’ve learned running a $3MM Productized Agency:

Growing Your Agency Too Fast or Too Slow w/ Drew McLellan:

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