Should you productize your services?

Does a productized service business completely differ from the standard agency model?

Can both models co-exist within the same business?

These are all questions we answer in today's conversation with Sam Shepler, CEO of Testimonial Hero.

He transitioned from leading a full-service video production agency to founding a productized service business in 2018. In this episode, Sam shares the 3 specific benefits of productizing your services--and the potential pitfalls to look out for.

Sam's team has some good successes to learn from, hitting Number 342 on the Inc 500 list in 2022 & having successfully scaled beyond $3MM in annual revenue.

As he shares the lessons from their journey, we touch on:

• The "trinity" of benefits in productized your services
• How to avoid competition from AI & low cost service providers (even with a highly repeatable service offering
• Specific financial do's & don'ts to keep in mind, if you're heading down this path.

Resources mentioned in today's conversation:

Connect with Sam on LinkedIn: https://www.linkedin.com/in/samshepler/

Follow Sam on X: https://twitter.com/SamShepler

7 things I’ve learned running a $3MM Productized Agency: https://twitter.com/SamShepler/status/1679444654238859264

Growing Your Agency Too Fast or Too Slow w/ Drew McLellan: https://www.teamwork.com/agencylife/webinars/when-to-grow/

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This podcast is brought to you by Teamwork.com.

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Apple Podcasts: https://podcasts.apple.com/us/podcast/agency-life/id1446486346

Spotify: https://open.spotify.com/show/4vuIskDFN0jhIjBjhXwnte