We’re well into the final quarter of 2021, and that means it’s time for the fiscal year to wrap up, year-end statistics to flood in, and 2022 strategizing to begin. Just like last year, though, sales are in a unique place as buyers continue to work remotely, online sales increase, and the pandemic leaves companies on edge. Despite everything, your company’s goal for the coming year is probably the same as always: to grow and increase sales revenue.

There’s a lot of debate as to what makes a business “successful.” Is it money? Is it household-name branding? Is it longevity? All may seem like markers of a successful company to the general public. But what makes a business succcessful in the eyes of other businesses? A soaring sales growth rate.

Knowing whether or not your company is making a profit is essential to building a successful business strategy. The real question is: Do you know why your company is or isn’t profitable? This is the essence of the sales mix. Sales mix digs deep into the individual percentages and profits of your products so you can determine what stays, what goes, and what gets an update. Not every product is a best-seller, but that doesn’t mean it can’t hold value for the company.

We’ve all heard the phrase “time is money,” and in the sales world, this axiom resonates loud and true. In every company, sales teams work tirelessly to refine the process of persuading customers to buy faster each year. Time is a valuable parameter to measure, and not only in regards to your sales teams and their productivity.

Every company wants to increase productivity in its sales department—that’s a given. What’s not a given, however, is exactly how your company goes about the process. Sales reps spend hours a day recreating work that shouldn’t have to be recreated.

Over the past two years, the Internet has become our conference room, gym, doctor’s office, personal gathering place—basically, our whole life. With consumers spending more time online than ever before, companies have had to rethink their customer service experience. Businesses need to gain a clear understanding of the type of digital interactions customers want instead of relying on intuition.

When it comes to relationships between individuals, building trust isn’t a very difficult thing to do. It typically requires only a few points of relatability—movies or books you both enjoy, places you’ve visited, and so on—until a level of camaraderie is established. The task becomes infinitely harder, however, when it comes to sales relationships.

A sales letter is an important tool for shaping the way your customers think of you. The more deliberate you are with writing a strong sales letter, the more conversions you’ll get as a result. In this guide, we’ll discuss the key components of a dynamic sales letter, share a sales letter example, and provide useful tips on how to write a sales letter.

A new sales rep isn’t going to magically outsell the top performers the first day on the job. Before a new rep can begin to hit and exceed quotas, they need time and a well-defined plan. One of the most popular plans for success in a new environment is the 30-60-90 day plan. In this guide, we’ll show you how to create a useful three-month plan for managers, sales reps, and new territories.

Even though most of us hear "sales" and jump to the image of an individual buyer in a store, it turns out that the majority of sales money doesn’t come from customers but from other businesses. In fact, B2B sales are projected to bring in approximately three times the revenue of B2C sales by 2023.