When Innisfree M&A found out their previous document management platform would be discontinued thanks to a corporate merger, the New York-based stakes shareholder engagement firm knew they needed to act quickly and deliberately to ensure a smooth migration of their valuable data. The lesson Innisfree learned in the process?

Legendary NFL coach Vince Lombardi is credited with coining the iconic blurb “Winning isn’t everything; it’s the only thing.” While Lombardi may not have been the first one to say it, the message nevertheless resonates with professional services firms from accountancies to financial services to consultants—winning new clients (and retaining current ones) is everything.