8 media planning tools your agency needs
We’ve all heard it before: “Failing to plan is planning to fail.” When Alan Lakein said this back in the 1970s, he may not have been talking specifically about media planning — but the shoe absolutely fits. Media planning (the process of determining when, where, and how frequently to run ads for an organization across which media and channels) is nothing if not a bit chaotic. There are so many parts and pieces going into simply creating the media.