If you’ve followed Marisa’s journey with Frozen Outdoor, as well as how—and why—the company implemented omnichannel customer service, then you might be wondering: what’s it like for agents on the front lines?

We’re excited to announce the launch of our integration with WhatsApp Business Solution. WhatsApp is a simple, reliable, and private way to talk to anyone in the world and lets people stay in touch with friends, family and businesses–anytime, anywhere.

SAN FRANCISCO — August 01, 2018 — Zendesk, Inc. (NYSE: ZEN) today announced an integration with WhatsApp that allows businesses to manage customer service interactions and engage with customers directly on WhatsApp. The integration connects conversations between businesses and their customers on WhatsApp within Zendesk.

SAN FRANCISCO–(BUSINESS WIRE)– Zendesk, Inc. (NYSE: ZEN) today reported financial results for the fiscal quarter ended June 30, 2018, and released a Shareholder Letter on its investor relations website at https://investor.zendesk.com. All results and guidance are based on the revenue recognition standard ASC 606.

We’re closing out July with some great new apps.

A common misconception is that chatbots are intended to solve 100% of problems and completely replace human agents. This is not the case. At this time, chatbots are most useful for solving the repetitive interactions that humans don’t need to spend time on—which allows humans to focus on the high priority case drivers where they’re needed most. There’s a time and place to offer support with a chatbot versus a human.

Working with customers from far away poses a few questions for support agents: will the channel they’re working leave the customer better than they were before? If it’s an email correspondence, will the text make sense? If they’re giving instructions over the phone, will the customer be able to follow along?

I recently had a rough customer service interaction. There was an issue in compensation on a returned order, and when I interacted with the support team across email and live chat (a few back-and-forths) it was clear that they were missing information from prior interactions. I ended up having exchanges with multiple agents, and it seemed like a new ticket was being opened each time we talked—could it be? As a consumer, it was incredibly frustrating.

If you have a large support team, it can be difficult to maintain complex workflows. In an ideal world, your team would be able to streamline tickets to the people who know how to handle them best—that way there’s no time wasted juggling different types of tickets.

Zendesk plus some great new apps are a recipe for a great cocktail. Maybe not as good as an old fashioned…