Teams | Collaboration | Customer Service | Project Management

When a senior executive asks for an ROI number, they don't always understand the complexity behind it. They just want the answer. For Eduardo Umaña, Business Operations Manager at TechChoice, getting to that answer used to mean hours of work stitching together data from different tools. Geckoboard changed that.

A data-driven performance culture. It’s something that leaders strive for but often don’t realise can be created just by sharing data openly with everyone. “Data-driven culture” is a phrase that's been around long enough to feel like a cliché, but the underlying problem of a team without one hasn't gone away. It’s one of the first things that comes up in new customer conversations at Geckoboard.

In 2024, MIT's Centre for Information Systems Research surveyed 259 companies, each averaging $10 billion in revenue, and asked a simple question: does being a real-time business actually matter? The answer: yes, 62% higher revenue growth and 97% higher profit margins for top-quartile companies. They were also 20% better at innovation and 22% better at operational efficiency.

Ask any sales leader whether marketing leads are any good (and I’ve had a lot of those conversations), then ask marketing whether sales follows up quickly enough. You will get two very different answers - and both teams will be right. According to HubSpot's 2024 State of Sales Report, sales professionals at aligned companies are 103% more likely to beat their goals than those at misaligned ones. Yet only 30% of sales professionals say their teams are strongly aligned.