In this two-part article series, I explain how in my role as a Corporate Brand and Communications Manager at Simpplr used our intranet product to assess our company needs, create a plan to improve organizational performance, and implement our strategies for the benefit of our employees, leadership, and the success of our business. I work at an industry-leading tech company.

Have you ever had writer’s block when you’re called upon to produce a new internal comms campaign? You’re not alone! The constant stream of company-wide updates, administrative messages, and employee engagement campaigns is enough for even the most seasoned internal communications professional to feel creatively burned out. Why is it then that some organizations can create consistently effective internal communications across their employee experience?