Love them or hate them: The pros and cons of RFPs for agencies
“RFP.” These three letters alone can bring up a whole mix of emotions and reactions, and with good reason. If you work at an agency in particular, it's likely you’ve responded to many an RFP or “Request for Proposal,” and experienced both success and heartache with them, too (insert relationship status: It's complicated). Even if you got your first big client break with an RFP, that doesn’t necessarily mean you should always keep going back for more.