The suprising things your rates should account for

Jul 7, 2026

Are you really getting paid for every hour your team spends on clients? Rich Brett says probably not – and your pricing should reflect that.

Building in buffer for overservicing and utilisation isn't pessimism. It's risk management. And if the number you land on is twice what the market will bear, that's not a pricing problem. That's a business model problem.

Listen to the full conversation in The Handbook: The Operations Podcast.

And check out The Missing Finance Course at https://learn.scoro.com