Data masking: Limit access to sensitive customer data | What's New

Not everyone needs access to sensitive customer information.

Data masking lets admins hide personally identifiable information—like names, email addresses, and phone numbers—from agents in custom and light agent roles. Limiting data visibility by role reduces unnecessary PII exposure, preserves ticket workflows, and protects sensitive information.

Want more control over who can see sensitive customer data? See Data masking in action: https://zdsk.co/4rQFjHA

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