Are You an Underdog in Business? We Want to Hear from You!

Are You an Underdog in Business? We Want to Hear from You!

Aug 23, 2023

In this episode of Rework, host Kimberly Rhodes sits down with 37signals founders Jason Fried and David Heinemeier Hansson to hear about the company's fondness for underdogs – small businesses that are scrappy, do more with less, and use creativity over big budgets.

If this sounds like you, we'd love to hear from you and just might have you on an episode of Rework to share your story. Plus, the lucky winner will get one year of Basecamp Pro Unlimited on us! Here's what you need to know:

How to Enter:

To participate, share your underdog story by commenting on the official contest post on LinkedIn or Twitter (X).

Your entry should include a single photo of your team in action and a description of your underdog story, with a maximum of 500 words.

To complete your entry, you must either:
Share your story on your own LinkedIn or Twitter profile using the hashtag #UnderdogChallenge and tag the official @37signals account in your post, or
Fill out the form on Basecamp’s official “Underdog Challenge” contest page at
See the official contest rules for more details.

Other Links:

Contest post on LinkedIn:🇱🇮activity:7100138614000349184/

Contest post on Twitter/X:

Basecamp's Old vs. New Campaign, focused on the underdog –

From Jason's HEY World: We Stand with the Underdogs –