5 steps to get started with self-service - Step 1: Map out your business model

Jul 21, 2025

Start your journey with self-service in the first episode of our series: map out your business model. Learn to plan content that truly helps your customers, organize your help center for B2C, B2B, and B2E users, and manage visibility to keep information secure. Discover how multilingual support expands your reach and improves satisfaction. Build smarter, inclusive support that works for everyone.

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https://usergroups.zendesk.com/zendesk-essentials-live-tutorials/

Highlights include

00:00 - Intro and agenda

04:40 - What is self-service?

06:57 - What is a knowledge base?

10:16 - Planning your project

15:30 - Plan your content structure

19:51 - Demo: How to add categories and sections to your help center

26:47 - How to structure your content

31:43 - Optimize your help center visibility

37:39 - How to restrict your help center

11:11 - Supporting Multiple languages

41:43 - Q&A

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