This week is Customer Service Week – an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis. At TeamSupport, we honor our employees who work hard every day to ensure that our customers have a smooth, easy customer service experience. However, getting our organization to run like a well-oiled customer service machine didn’t happen overnight. Here are our 5 steps to creating a truly customer-first team.

People do business with people they like. That’s about the oldest known business strategy! And it still holds true today, particularly in B2B environments, although it may look a little different today than it did back when (quarterly business reviews over a Zoom call versus a two-martini lunch, for example). Just as any relationship takes time to build, developing a trust with your customers that feels almost like a friendship will take time as well.

Customers deserve your attention. If you start neglecting your customers, then they’ll disperse to your competitors. On the other hand, if you send too many emails, then people will unsubscribe from your emailing list. How do you strike the right balance? It will be different for B2C businesses than for B2B. Here are 7 types of follow-up emails that help improve customer loyalty in either case.

“You’re not paying close enough attention to your customers.” That’s how TeamSupport CEO Pete Khanna and ProfitSword VP of Sales and Marketing Paul Bennie began their speaking session at the recent TSIA Interact annual conference. This blog provides the highlights from their talk. It was a provocative statement to introduce the session. What did they mean?

Artificial Intelligence has had a massive influence on everything related to business. It’s not just the tech industry that has felt its impact, but also pretty much any other industry thanks to the versatility that is so characteristic of AI. Likewise, the B2B sector has also been affected by the spread of AI and its common usage by business owners and marketers alike.