Digital marketing has changed significantly in the last few years. Anyone who tells you differently doesn’t actually spend time in many online spaces. And if the trends — what people consume, what types of ads work — continue, your digital marketing KPIs (key performance indicators) have to change with them. Whether you’re the head of marketing at a company or run your own digital marketing agency, the numbers are important.

What’s common these days doesn’t make a whole lot of sense.

You’re not making the most of your work from home lifestyle.

Why you can (and should) be doing more with less.

Managing a team in person and managing a team remotely are two very different challenges. Here’s how to handle the differences.