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Craft

Craft.io Webinar Series: Product Management Guide to Parenthood - Covid19 Edition

Building great products is all about applying good principles while dealing with the unknown. When you get down to it, raising great children (especially in those challenging Covid 19 days) isn’t all that different. You’ve got to stick to your guns, no matter what life throws at you. In this webinar, Amir Shevat (CPO and co-founder of Reshuffle.com, ex. Amazon, Slack, Google, Microsoft) and Elad Simon (CEO of Craft.io), will discuss how PMs can apply well-known product management principles to the ancient art of raising children.

How user personas simplify your work

User personas are essential product management tools. These fictional representations of your users help you gain empathy and a better understanding of your target audiences. You can think of them as a visual map of your users’ main characteristics. With user personas it’s easy to relate to your target audiences and ‘put yourself in their shoes’ so that you can build awesome products and cool features that really meet their needs.