Feedback in business is crucial to growing and improving. It’s beneficial for any business to take a closer look at what is working and what could use improvement on a regular basis. But how do you do that? Where do you start?
Reflecting the importance of providing excellent self-service to manage rapid growth and satisfy customers, you might want to launch tier 0. What is tier 0? It’s the self-service tier; the support available to customers that does not require directly interacting with a customer advocate. This includes the knowledge base available in an online help center, the product training that is available to customers, as well as assistance that is available in the product’s user interface.
There are two things many support teams struggle with when it comes to knowledge management: knowing exactly what their customers need help with, and how they can keep their help content fresh. Though it’s tough for them, it’s even tougher for customers. Nearly 81% of customers want to solve their problems on their own before reaching out to an agent, but 40% say that help center searches don’t generate the help they’re looking for.
Look to the skies, or just our Apps Marketplace, to learn about all the great new integrations.
The promise of technological change in the future is ratcheting up consumer expectations with businesses. As a result, the bar for what defines quality customer service is continually raised. To respond to these ever-rising expectations, businesses require more flexibility and agility from their technology platforms than ever before.
SAN FRANCISCO – November 13, 2018 – Zendesk, Inc. (NYSE: ZEN) today launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS). Zendesk Sunshine enables businesses to connect and understand all their customer data, wherever it lives, and gives their developers the ability to build and deploy customer apps and services faster.
Today’s customers are moving and changing at an incredibly fast pace. They’re better connected and more informed, and they’re bringing higher expectations into their conversations with businesses as a result. It is tough for businesses to keep up with those expectations. Too often, companies are held back by proprietary technologies and old ways of thinking.
Think about how much valuable data is generated by just a handful of customer service requests. With this data, your business can learn more about why customers reach out for help—and more importantly—what your business can do to improve your customer experience.
