Every product leader’s dream is to build a hypergrowth product. But how do you get from a great idea to something your customers can’t get enough of? Recently, Asana Head of Product, Alex Hood joined Traction Conference to break down his playbook for hypergrowth, including how to design your product for delight and build a legendary product team. Here are seven insights from that conversation, plus a peek into how we go about solving our own product challenges here at Asana.
A decade ago, we created Asana to help the world’s teams work together effortlessly. Our mission continues to drive everything we do, because we continue to be inspired by the work your teams do.
If you had to guess, how much time do you think you spend on manual work? Looking back, it doesn’t alway feel like a lot, because “manual work” can take so many different forms: setting up documents, routing work, creating reports—the list goes on. But manual work is a huge contributor to work about work, the busywork that takes up 60% of every workday.
In the past six months, the world—and work—has changed dramatically. Priorities have shifted, teams that once sat together everyday are distributed, and ways of operating are different. As an organization, how do you maintain alignment between people and teams in this new environment? How do you sustain clarity about what your goals are and how to achieve them? Objectives and key results (OKRs) are one way of creating clarity in an organization.
Chances are, your company and team priorities have changed since the beginning of this year. And you’re not alone—45% of global companies say their goals have changed at least once since moving to remote work. Without a clear communication strategy, it can be difficult to know how these new priorities impact individual work. Communicating team goals and aligning as a team is already hard to do when you’re working together in the same office.
Whether we’d like to admit it or not, meetings are a fact of work life. When conducted consciously, they can be a highly effective tool for sharing ideas or making decisions. Unfortunately too many of us have experienced “bad” meetings, the kind that turn into a laundry list of status updates rather than a productive meeting of the minds. So what’s a team to do when the best way for them to align is to meet in real time?
