Fail forward: How embracing failure accelerates innovation
Failure and innovation are two sides of the same coin, but companies can easily forget this when striving for perfection. As humans we’re naturally drawn to celebrating success. We focus on the glory of winning and the outcomes of groundbreaking products while often glossing over the string of missteps, experiments, and failures along the way. But ignoring failure is a mistake. Yes, failure has negative connotations, but it’s often a critical stepping stone to success.