Designing the journey from today into tomorrow: Introducing Miro's new visual identity system
Through user research we discovered the “M” is iconic to Miro. “M” is not just a design element; it’s a centerpiece. So, we sought to elevate it. Our goal was to ensure that the “M” logo stands as the crown jewel of our visual identity, representing the bridge that transforms potential into reality, and today’s ideas into the force of tomorrow.