I’ve led marketing campaigns, product launches, and complex cross-team projects at fast-moving B2B SaaS companies for 10+ years. One thing I’ve learned is that the project management tool you choose can make or break a project and affect your sanity along the way. I’ve used a wide range of tools including Teamwork.com, Jira, Asana, Notion, and Trello. Some helped bring clarity. Others just added noise. In one company I worked at, we were using too many tools at once.