Google Sheets dashboards: How to build them (and when to upgrade)
I’ve built a lot of dashboards in Google Sheets. Sometimes out of necessity, sometimes because it seemed like the fastest and most convenient option. One time, I needed a quick way to track weekly campaign performance across paid, organic, and email channels. I threw the data into Sheets, built a few charts, and had a working marketing dashboard ready in under an hour. It wasn’t fancy, but it worked.