Salesforce customer relationship management (CRM) performance is critical to sales, marketing, and customer service for smooth business operations. As a result, Information Technology (IT) teams and developers often customize the cloud platform using thousands of apps, plugins, and APIs available in the Salesforce AppExchange Store to boost collaboration and improve efficiency.

The recent push to adopt Salesforce Lightning - a better modern component-based framework - was a big step towards improving the digital experience and operations of Salesforce now that it's grown to be the central hub of many businesses.