When everyone has an agent, alignment becomes the bottleneck
Something changed over the last year that most teams have not fully adjusted to yet. A year ago, one person on the team was often “the one using AI.” Today, almost everyone is. Designers have assistants. Engineers use Claude, Cursor, or both. Product teams run research through ChatGPT or Gemini. Marketing teams use AI to draft campaigns, and support teams use it to summarize issues and prepare responses. Individually, people are producing more than they were a year ago.