Teams | Collaboration | Customer Service | Project Management

Drowning in Data? 8 Metrics That Matter for Agency Leaders

Data is a good thing for agencies to rely on. But too much data can cause more problems than it solves. If your agency dashboard is overloaded with dozens of metrics and graphs, it makes it hard to answer the big questions: To make it easier to focus, we’ve identified the eight key metrics that let you zero in on your four ‘CORE’ business areas: Let’s walk through each one.

June 2025 Version Update: ELI Insights & Enhanced Project Metrics with Trends and Alerts

Hold onto your hats because this month’s update is a big one! From a brand new skill set for our AI-powered smart companion ELI to enhanced project metrics with trends and alerts, and a redesigned task list that speeds up your everyday work – everything in this update is built to remove friction and help your team move faster and stay informed.

The Financial Fog: 8 Signs Your Agency's Going Broke

If you’ve ever spent time in a city like San Francisco or Milan, you know that fog usually creeps in overnight—unnoticed until you wake up in the thick of it. Financial “fog” at an agency can feel the same way. Seemingly out of nowhere, cash gets tight, a retainer client drops, and now, you’re not sure you can cover payroll. And although this financial trouble feels sudden, there are almost always clues leading up to it.

Agency Operations: Lessons from WPP's Global Ops Lead

To run your agency efficiently, you need to have the right foundation in place. Otherwise, you’ll have to constantly put out fires and solve daily problems—which is frustrating for everyone. Take a step back and evaluate your big-picture agency operations with tips from our podcast interview with Preston Chandler, Global Practice Lead for Strategic Operations at WPP. Learn how to get to the root of agency inefficiencies and address them with a simple, four-category framework.

How a creative agency saves 2-3 days on every new quote

Before Scoro, Kojo was using a range of systems to run its daily operations: As a result, project management, quoting, and billing were handled in separate systems. This led to inefficiencies and constant switching between tools. In 2020, Kojo decided to transition from Accelo to Scoro to optimize their processes. In a nutshell, this is what they were able to achieve.

A Beginner's Guide to Project Accounting

Project accounting means tracking financial data for each individual project. It’s essential for professional services firms running multiple client projects—like agencies, consulting companies, and architecture and engineering firms—where each project has unique scopes, timelines, and pricing models. Accurate project accounting involves monitoring your: This way, you can quickly determine whether you’re on track to still meet your revenue and profit margin targets.

May 2025 Version Update: Usability Improvements

As we move through the spring, we’re tidying up and setting the stage for the big things coming this summer. Our May release focuses on small-but-mighty improvements, such as moving time entries between tasks, clearer unavailable periods in the Bookings tool, and more. Think of it as a spring refresh before a jam-packed June bloom.

Metrics That Matter: A Guide For Agency Ops Managers

Operations managers in agencies have a lot on their plates—making sure projects run well, teams stay on task, and money is being spent wisely. But without the right numbers, it’s hard to tell how things are really going. Below are the most important things to track to keep your agency running smoothly, along with tips from experienced leaders on what really makes a difference.