Teams | Collaboration | Customer Service | Project Management

Latest Posts

Announcing "Shape Up", a deep dive into how we work

Back in 2006, we self-published Getting Real: The smarter, faster, easier way to build a successful web app. It was our first foray into broadly sharing how we work at book-scale. It struck a nerve, turned heads, and changed minds. It offered product people, designers, and developers a way out – an escape hatch. They could finally ditch their way of working that wasn’t working for a new way that would.

It's high time to rewrite the hiring script

The disconnect between how many companies claim that they only hire the best and how they try to actually do that is perverse. A depressing number of job postings are barely more than a list of technology or process requirements paired with an arbitrary desire for years of irrelevance. That’s then fluffed up by a bunch of trite rah-rah bullshit about the supposed glory of hiring company. Ugh.

Scrutiny is the prize of success

There’s an unfortunate pattern amongst the Silicon Valley set whenever a startup heralding from their midst is subjected to even mild scrutiny. It’s perhaps best illustrated in its archetype by this tweet from Paul Graham: In 2008, Facebook had a mere 100 million users. In 2018, they had over 2 BILLION users. The scope of a startup’s impact and influence is correlated to the amount of scrutiny it receives. This is a feature, not a bug!

Not too proud to ask

I hear from people all the time who’ve been following this blog, read our books, been loving Rails, become impressed by a job post, or been inspired by a conference talk we’ve given. It’s intensely gratifying to hear how something you put into this world has had a chance to affect someone. Especially when the impact was large enough to open up a novel perspective or prompt real change. It warms.

New in Basecamp: Get Notified When Someone Adds a To-do

Basecamp 3’s to-do lists keep you in the loop when you’re working closely with other members of your team. You get notified when someone assigns you a to-do and that person gets notified when you check it off. This works great when it’s clear who needs to be assigned, but that’s not always the case. Sometimes you don’t know who should do the work, other times a to-do isn’t for anyone in particular and just needs to be logged.

Basecamp turns 15

Yesterday, February 5th, was Basecamp‘s 15th birthday. As a company we’ve been around for 20 years (we used to be called 37signals), but one random Thursday back in 2004 marked the beginning of Basecamp, the product. And we launched it right here in this post on this very blog, Signal vs. Noise. The blog looked a lot different then, but the spirit’s the same. And here’s a link to the original home page, as well.

New in Basecamp: The "My Stuff" Menu

A great thing about the Home screen in Basecamp 3 is that your drafts, bookmarks, and assignments are all easily accessible. Load up Home, click a link, and see all of your assignments or your drafts in one place. There’s just one problem with this approach: You have to leave whatever you’re doing to get to these links. We wanted to make it easier to find and access these “My…” links, and now you can!

Yesterday's mass-login attack on Basecamp is another reminder to protect yourself

Yesterday at 12:45pm central time, our ops team detected a dramatic spike in login requests to Basecamp. More than 30,000 login attempts were made in the hour that followed from a wide array of IP addresses. Our first line of defense was to block the offending addresses, but ultimately we needed to enable captcha to stop the attack.

True brand awareness

It’s been said that your name is your favorite word. Likewise, a brand’s name is its favorite word. Pair their name with their logo, and it’s a self-love fest. You can see this play out when you order a physical product from an online store. The shipping box is often branded. Sometimes the tape is even branded. Then once you tear into it, the internal packaging is branded. Then the item, too — often in multiple places. Name, logo, name, logo, name, logo.