Customer Experience (CX) encompasses the entire cycle of a buyer’s journey that includes anticipation, discovery, and the fulfillment of desire. Technology and digital platforms have opened up new avenues for us to connect with commodities that fulfill our desires, and food certainly is one of them.
Your day has just started. You scroll through Instagram and see that someone has baked banana bread. Again. You notice your laundry bag overflowing with pajamas of different colors. You put the thought away and log in to your team meeting. You turn on the video for your Zoom call. Right then, your pet decides to make an entry and sit right on your keypad. Your team hollers while you chase her away. Amidst various distractions, the meeting goes on. Soon, you get busy with your tasks for the day.
The principles for delivering good customer service are simple. You need to be customer-focused, fast, and a true product expert. But how do you deliver great customer service and create the kind of customer experience people will rave about? Excellent customer service requires you to create seamless, intuitive, personalized, and consistent customer experiences each time.
Anyone who has seen the futuristic, leaving-Planet-Earth flick Passengers would agree the movie offers the opportunity for an energetic debate on Artificial Intelligence—just where exactly should one draw the line? In the movie, a robot bartender, Arthur (portrayed by Michael Sheen), gracefully fulfills his duty of fixing drinks aboard the Avalon. But he grievously falls short of the bar at a key human trait–discretion.
The day in the life of a customer support agent is not an easy one. Between staying on top of assigned tickets, dealing with angry customers, completing complicated back-end processes, answering repetitive customer inquiries, and adhering to strict company policies, there’s plenty of potential headaches that can spring up. Without adequate support and resources, 74% of customer support agents are susceptible to burnout1.
This is part two of a three-part content series between Freshworks and Textline. You can read part one: “9 reasons your customers want to be able to text support” here. It shouldn’t come as a surprise that a photo can greatly enhance any text message you’re trying to send. That includes messages you send in a customer support role to help customers solve a problem or those texts your customers send you.
2020 taught us that predicting the future can be a risky business. But that’s not stopping people from looking into the crystal ball. In fact, the search term “2021 retail trends” on Google yields a measly 416 million results. Given this, you might wonder why we’re doing this. For starters, we’ll limit the scope of this blog to customer experience in retail and e-commerce.
Jewelry is meant for special occasions, and often customers want to see and feel the product before making that special purchase. Major players in the jewelry market like Tiffany’s and Cartier started out with purely physical retail stores, before eventually incorporating online identities. That’s why Blue Nile, one of the first companies in the jewelry space to establish an online-first business, has had to work harder than most in making their business a success.
Local councils in the UK public sector are under increasing pressure to deliver seamless, easy-to-use services, which are accessible to a diverse demographic, as cost effectively as possible. Councils in England will face an overall funding gap of £6.5 billion by 2025, even before COVID-19 is factored in. Coupled with this deficit, local councils are expected to deliver public services that emulate the end-user experience constituents receive from private businesses.
Facing the impact of the pandemic as we get into 2021, keeping employees engaged is a top priority and challenge for business leaders and enterprises across the globe. Simply put, organizations that do not provide easy accessible tools for enabling online collaboration and steady communication among teams may see its employees disengage and lose motivation.
