Customization is one of the biggest challenges with help centers, whether it’s for a startup or a global enterprise. While they may have a help center and are already reaping business benefits from it, important details can fall through the cracks when customizing it, specifically when it comes to user experience (UX).
Gone are the days of the clichéd three-martini sales lunch. While a boozy meal and a handshake were once the highwater mark for salesmanship in decades past, modern companies must navigate complex sales cycles spanning multiple channels with engagement from cross-functional teams. The stakes are high for companies that want to give customers a seamless and satisfying experience across the channels that are most important to them.
We just wrapped up our 14 city “Closing Time” tour, where we’ve been gathering local sales leaders for a face-to-face discussion about how customer expectations about the purchasing process are rapidly evolving, and how the sales profession is changing to keep up. Last month in Austin, we recorded a quick discussion with one of our guests, Zendesk customer ClearCorrect, a leading manufacturer of clear orthodontic aligners.
Think about the last time you had a positive customer service experience. What was it about that interaction that left a good impression? The service itself? The convenience? The quick resolution time? Maybe you googled a question about a product you were using and found the information right away. Maybe the contact info was easy to find, or you were able to send them a message from their website, then carry the conversation over to your preferred messaging app on your phone.
We’re closing out November with some great new apps.
Holidays have become the holy grail for many businesses, and Black Friday is the mother of them all. In 2018, Adobe reported that Black Friday’s online sales alone totaled $6.22 billion. More than 165 million people shopped over the course of last year’s Thanksgiving weekend and spent an average of $413 each. Black Friday—and its partner Cyber Monday—has become a global phenomenon that’s inspired a three-week frenzy of retail activity.
The rise of the AI bots may sound like a sci-fi horror scenario, but in reality, the growing industry of bots isn’t scary at all—it’s a technology that brings real, tangible benefits to businesses and customers alike. Bots are already a big part of the customer service landscape. In 2018, the bot market was worth $1.274 billion and predictions anticipate it reaching $7.5 billion by 2024.
If a journey of a thousand miles begins with a single step, a customer’s journey could begin at a myriad of touchpoints from every possible direction. It’s dizzying, but because customer experience is a key differentiator, it’s more important than ever to have a holistic understanding of the customer’s journey from every new touchpoint — across the entire organization. The different parts of your organization need to understand each other.
For more and more companies, offering customers exceptional omnichannel service and support has become a top priority. Customers have come to expect that they can connect with companies in the channels that are the most important to them—whether that’s email, phone, live chat, self-service FAQs, or social media. And for hundreds of millions of people around the world, that list of critical channels now includes WhatsApp.
More isn’t always better. Take your local supermarket for example. Say you need to pick up a salad dressing before dinner, but you’re famished—you just want a dressing that will taste good so you can eat in peace. Yet, with over 175 salad dressings to choose from, a quick trip to the grocery store could leave you in the fetal position in aisle three wondering which dressing would best complement your three-ingredient salad.
