Teams | Collaboration | Customer Service | Project Management

Managing change isn’t just a normal part of business, it’s a normal part of life. Yet learning how to manage change well doesn’t come naturally, it’s a skill that has to be developed and honed. That’s especially true for organizational change, which often involves a lot of moving parts, including different people, systems, technologies, and goals. For your desired changes to take root, your organization needs people that possess change management skills.

Increasingly, customers are expressing their strong, independent selves by helping themselves and solving problems on their own. In fact, high performing customer experience teams are 76% more likely to offer self-service for just this reason, according to Zendesk’s Customer Experience Trends Report, 2020. However, simply offering a standard knowledge base portal isn’t enough—the design of your help center affects your customers’ experience with your brand.

With how fast industries move, technologies advance, and current events shift, organizational change is now a normal part of doing business. But change is rarely easy. And the bigger and more complex a business is, the more challenging it is to implement change effectively. Yet the ability to incorporate necessary changes into how you do business plays a direct role in long-term success.

In a world of chatbots and email, you might guess that shoppers today rarely call businesses. The opposite is true; according to The Zendesk Customer Experience Trends Report 2020, the phone is still the most common tool customers use to resolve issues with a company. That’s true even for millennials and Gen Z. An analysis of 45,000 companies shows that more than 50% of their millennial and Gen Z customers call businesses.

As businesses respond and adapt to life after the COVID-19 pandemic, it’s more important than ever that organizations get their internal communications right. To do that, senior leaders should focus on the audience of their change management communication: their employees. Read on to find out how a focus on effective communication and employee engagement can help you carry out an organizational change for your business.

The process of collecting and processing customer data has become complex for businesses. Traditionally, teams have only had access to limited amounts of customer data analytics, and in many cases, the information is inconsistent across systems. With a lack of basic best practices for customer data management, businesses are missing the ability to see the full scope of how customers move through the buying journey.

As a brand, you want to create long-lasting relationships with customers, but relationships don’t just materialize from nothing. It takes time and effort to establish trust with the brand. To do that, businesses often include customer loyalty programs in their marketing strategy. Loyalty programs, if executed well and with the customer at the center, can help your existing customers feel good about purchasing from you.

Companies today manage three times more customer data than they did five years ago, according to the 2020 Customer Experience Trends Report. In many ways, this greater access to data is a blessing. With more information on leads and customers, sales reps are better able to provide personalized service.

This month brings quite a number of new integrations, mostly surrounding Sell, to better ease the workload of your sales team. Dive in!

Businesses are rapidly evolving, particularly in response to the COVID-19 pandemic. If anything, the pandemic has accelerated change, demanding organizations make bigger pivots even faster.