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The digitalization of businesses is growing at a rapid pace. Customers demand that products and services be available 24/7 throughout the year. Because of this demand, customer service chatbots are becoming increasingly popular among businesses. A chatbot is a software program that uses Artificial Intelligence and Machine language to operate. A customer service chatbot is being used in the e-commerce business for improved customer service.

Today’s businesses are looking to provide customers with improved experiences while decreasing service costs—and they’re quickly learning that chatbots and conversational AI can facilitate these goals. By 2024, experts say the global chatbot market will reach $9.4 million. What customer service leaders may not understand, however, is which of the two technologies could have the most impact on their buyers and their bottom line.

A few years ago, nobody knew about such a thing as a chatbot. Today, most companies use it for different purposes, from information updates and client communications to sales promotion. We are now used to the fact that these pieces of AI software are the first to answer when we ask a question. A human assistant gets connected when the machine cannot handle the case. Okay, it all makes sense for sales and customer service. But how are these chatbots useful if we talk about education?

How are travel companies performing today when it comes to support? In a recent experiment covered by NASDAQ, customer service quality was tested and measured across 3,000 of the top global travel and hospitality brands worldwide. Let’s just say there’s lots of room for improvement. To remove stress and surprise and delight customers with effortless experiences, companies are adopting AI-powered travel chatbots to engage with guests at every step of the customer journey.

These are painful customer experiences we can all relate to and top indicators of poor customer service according to Zendesk’s 2021 Customer Experience Trends Report. With 75% of people willing to spend more money on a brand that provides a great customer experience, companies now know that customer loyalty depends on delivering exceptional customer service. However, brands often go about trying to improve customer experience in the wrong way, despite their best intentions.

For busy customer service teams, every minute counts. So being able to save over 240 hours a month would count for a lot. And that’s exactly how much time customer service teams handling 20,000 support requests a month can save by using chatbots, according to Zendesk’s user data.