SaaS Marketing: A Comprehensive List of Effective Strategies
Undoubtedly, there is exponential growth in the software-as-a-service (SaaS) industry. This prolific growth has been accelerated by the global pandemic in the last two years. According to a Gartner report, the SaaS industry has grown its revenue from $120.69 billion to $171.92 billion in just two years. This translates to a 40% growth recorded between 2020 and 2022.