Options, Not Roadmaps
Since Shape Up came out, many people asked some version of this question: I understand you make bets six weeks at a time. But how do you plan in the longer term? Don’t you have some kind of a roadmap? The short answer is: no. We don’t have roadmaps. We think about what to do at the timescale larger than single bets, but we do it in a different way. No matter how you try to hedge it, a roadmap communicates a plan—a series of commitments—to other people.