With inflation on the rise and an uncertain economic environment ahead, customers are rethinking their purchases. By focusing on what really matters to customers, retailers can offer an affordable yet memorable Christmas shopping experience this season.

As the world turned digital, the FinTech industry was ready to ride the wave. But now the market is showing signs of slowing. FinTechs that are not growing their user base are at risk of being acquired. And because there are now so many players in the digital space, there’s fierce competition to keep and acquire new customers. And therein lies the key to success: customers. More and more, the distinction between a stellar FinTech and a struggling one is the quality of its customer experience.