Great design is no longer just about how a product looks and feels, but how a company understands and listens to its customers, how it hires and organizes its teams, and how it anticipates and accounts for change. No one is more aware of this than Irene Au, Design Partner at Khosla Ventures.
Design is one of those things that can be delightful when it’s well executed but absolutely infuriating when it’s badly done. The unfortunate reality is that we’re living in a world with bad design all around us. Just think of incomprehensible airport layouts or blister packaging.
With the growing trend of remote work, especially in digital industries, UX managers are faced with the necessity of managing distributed teams, adding to the already complex challenges of maintaining efficient development, selling the UX vision to the entire company and studying mysterious customers.
