How Asana is supporting 400 sales reps with AI Teammates

Andrew King leads competitive intelligence at Asana and his job is to make sure every sales rep (all 400 of them) has exactly the right information to win their deal. The problem? Each rep faces different competitors, different deal stages, and needs different content. Manually producing at that scale is nearly impossible.

So King started using an AI Teammate and it changed the way he works.

In this video, learn how he uses AI Teammates to:

• Deliver personalized competitive intel to every rep based on their actual pipeline
• Automatically update its knowledge base daily across Slack, Google Drive, and Asana
• Scale insights to all reps, the product team, and executives

Plus: take a look at how you can get started in minutes using one of the 30+ prebuilt AI Teammates, customizable for the way your team works

If your team is struggling to keep up with the volume and specificity competitive intelligence demands, this is how AI makes it possible.

🔗 Learn more about Asana AI Teammates: https://asana.com/product/ai/ai-teammates