How to align modern marketing teams and AI for ROI (Work Innovation Summit London 2025)
Learn how top marketing leaders from Workday, Awin, and E.ON Next are transforming their teams with AI, data-driven decision making, and strategic alignment. This panel from WIS London 2025 covers prioritization, cross-functional collaboration, and building AI-ready marketing organizations.
Recorded live at Asana’s Work Innovation Summit (WIS) London 2025
Watch all videos from the 2025 Work Innovation Summit: https://asana.com/work-innovation-summit-on-demand-library-new-york
Chapters:
0:00 Welcome and intro to the marketing leaders panel
1:04 Panelist introductions: Awin, Workday, and E.ON Next
2:29 The evolving role of marketing and modern challenges
4:06 Using data to prioritize and align with business goals
6:13 Capacity planning and setting realistic expectations
7:55 Breaking down silos and unifying marketing functions
10:00 Marketing as the voice of the customer
13:41 How marketing teams are adopting AI tools
20:20 Upskilling teams and building a culture of curiosity
24:44 Metrics for success: productivity and time to market
26:53 Closing thoughts and customer success resources
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