Design for Action: How White Space Drives Higher Conversion Rates
One of the most common misconceptions about sales-inspiring web design is that it needs to be chock-full of content and conversion elements. However, while a well-positioned value proposition, call to action, or even trust signal can help convince your target audience to invest in your solutions, there's plenty to gain by leaving some of the available space blank. In the design world, any area surrounding various website elements is considered white (or negative) space.