Modern business marketing is awash in initiatives, processes, data, and metrics — from referral traffic to new visitors on the website to an alphabet soup of KPIs, there’s a lot to keep track of. And that’s before we start doing any of the actual work of marketing! Marketing OKRs (we know, yet another acronym!) are one way to cut through the noise and align your marketing efforts around something coherent and achievable.
Looking for a treasure trove of OKR examples? We've assembled 20 road-tested OKRs that can inspire you as you implement an OKR framework within your business. Over several recent posts, we’ve covered the OKR framework in a detailed way. So in this post, we won’t spend much time at all talking about what OKRs are or why to use them.
Your project may seem to be moving along smoothly. However, the project execution phase is where the rubber meets the road. Want to know if all of your meticulous project planning actually paid off? At this stage of the project management lifecycle, you’ll find out quickly if your meticulous project planning will pay off. The problem? Execution is arguably the trickiest phase of the project lifecycle. No matter which project methodology is used, this is where many teams totally drop the ball.
Do you wish your agency was actually profitable but don't know where to start? We get it, agencies face many challenges and it can be hard to look past the numbers and instead focus on the smaller steps you can take to help your agency become more profitable. Agency owners know that they must continue to grow and improve because even if you were profitable last year, that doesn't guarantee the same for the future.
Team collaboration is a must when you’re working on projects — but sometimes it can feel a little like herding cats. Sure, it’s easier than ever to assemble a team, especially now with the rise of remote work and the wealth of communications apps out there. But the truth is, real team collaboration is much more than a Slack channel.
Anyone who played the telephone game as a kid knows the importance of accurate communication. It may sound dramatic, but being able to accurately and thoroughly communicate with team members may be the difference between companies reaching their goals and going out of business. Workplace communication has always posed a struggle, and the challenges have increased with the recent rise of remote work.
Project management is nothing new for your business: You already rely on project managers to keep the deliverables moving, break down information silos, and work toward project success. But as your business grows, you may reach a point where having a handful of project managers working as peers isn’t enough. There are a few telltale signs that you’ve reached this point: A project management office could be the solution to these and other issues.
No matter which methodology project managers subscribe to, they know they need to organize and execute tasks proactively and efficiently. They don’t just wake up one day with all facets of a project ready to roll. It takes planning, planning, and more planning. Project management tools make a manager’s job easier and more productive, and a project’s planning stage gets a major boost from project planning tools.
The project management field keeps growing, and the demands on project managers keep growing, too. The great thing about project management is that there’s always room to improve workflows: You can always find new efficiencies, eliminate waste, and implement stronger tools and workflows. People come into project management in all sorts of ways. You may be a new project manager, or maybe you’re just considering getting into the field.
