Build vs buy project management software: the true cost for services firms
I get invited to compete against custom builds almost every week now. Not against competitor vendors. Against a team of developers, or increasingly against an AI coding tool and a founder who is good with prompts. It usually starts the same way. A services firm has a workflow that no off-the-shelf product covers perfectly. So they get a quote from a dev shop, or they spin up a build themselves over a weekend.