Your guide to winning marketing campaigns (WIS NY 2025)

Learn how to plan, track, and optimize your marketing campaigns with Asana. In this WIS session, you'll discover Asana’s 4-stage campaign management workflow—intake, planning, execution, and reporting—and hear how Verizon Value transformed campaign delivery with better visibility, automation, and collaboration

Recorded live at Asana’s Work Innovation Summit (WIS) New York 2025

Chapters:

0:00 Session introduction

1:26 The chaos of campaign management

2:53 Why structure matters for marketing teams

3:58 Asana’s 4-stage campaign workflow

5:44 Verizon Value’s campaign management story

7:28 Implementing intake and project templates

10:04 Dashboards, automation, and task visibility

11:58 Business results and team impact

13:29 Driving adoption and building clarity

15:30 Final thoughts on culture and empowerment

Watch all our videos from this year's Work Innovation Summit: https://asana.com/work-innovation-summit-on-demand-library-new-york

Subscribe to Asana’s YouTube https://go.asana.com/youtubesubscribe
or head to our channel https://www.youtube.com/asana to check out more videos.
Learn more about Asana: http://go/asanahomepage
For more information on how to use Asana, explore our Help Center.
Asana Help Center - https://go.asana.com/asanahc
And remember to follow us on our other social media channels:
LinkedIn - https://linkedin.com/company/asana
Instagram - https://www.instagram.com/asana/