When Your Agency Has TOO MUCH New Business w/ Joe Sullivan
Many agencies--just like yours--are echoing this common refrain: Either it’s feast or famine right now.
In today's episode, Joe Sullivan shares how his agency, Gorilla 76, is experiencing a "feast" season where demand is exceeding supply.
They’re having to tell clients they can’t start working with them for several months–even if they’re ready to sign & start today.
It’s a good problem to have, but one that they’ve still got to solve. An aim for what Joe refers to as “managed growth.”
For context, Joe & his co-founder, Jon, lead their team of 29 full time employees in a marketing agency focused on the industrial & manufacturing sector.
In this conversation Joe shares:
- What they’ve been doing that’s likely lead to this increased demand for their services
- The tools they use as a leadership team to spot issues (like growing too fast or too slow) ahead of time & proactively address them before they fester
(Hint: Joe’s team are big believers in some EOS tools we also use here at Teamwork.com)
- Specific recommendations on how to avoid burning out your team during times of high growth–and demanding clients
Resources mentioned in today's conversation:
Get your copy of The State of Agency Operations Report (2023): https://bit.ly/3Szd2Vo
Connect with Joe on LinkedIn: https://www.linkedin.com/in/gorilla76joe/
3 Keys to Capacity Management w/ Amber Kemmis: https://www.teamwork.com/agencylife/podcast/3-keys-to-capacity-management/
Officevibe (employee survey tool Joe's team uses): https://officevibe.com/
The Level 10 Meeting Format: https://youtu.be/HmV6_fH5NkU
Instant Agency Tools: https://InstantAgencyTools.com
Subscribe to the Agency Life newsletter, check out past episodes & find more content at https://teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.
Prefer to listen, follow the show on your favorite podcast app:
Apple Podcasts: https://podcasts.apple.com/us/podcast/agency-life/id1446486346
Spotify: https://open.spotify.com/show/4vuIskDFN0jhIjBjhXwnte