A prominent thought leader, author, and influencer in the fields of digital transformation and tech, Tom Goodwin helps organizations reshape how they work. The founder of AWHIN, Inc. (All We Have Is Now), Tom consults with the Fortune 500 to help them unleash the power of new technology, focusing on making more customer-centric products and services. In addition to his consulting, Tom is the author of the book Digital Darwinism, a featured writer for publications like The New York Times and The Economist, and is host of the original Euronews TV series “The Edge.” Oh, and did we mention that Tom has over 700,000 followers on LinkedIn and has been named the #1 Voice in Marketing? Needless to say, Tom’s influence spans the world.

During this episode of "Experts Unleashed," Atlassian's Dom Price chats with Tom about how tech is not changing the world as much as we think, the lifecycle of technology disruption, and why we need to rethink our approach to AI. They discuss the lack of disruption stories today (think of Netflix and Blockbuster), the power of carving out time to become more innovative, and ways to become more comfortable with AI. Tom’s down-to-earth approach to tech disruption and how we can apply it is refreshing in a tech-obsessed world.

They also discuss the "My User Manual" Play from Atlassian's Team Playbook. It's an exercise designed to help leaders share with their teams and teammates HOW they work. Think of it like this: when you buy a TV, it comes with a User Manual. But when you hire a human, there's no such helpful guidance. Tom takes us through his User Manual and shares three honest, unfiltered things about himself because he doesn’t know how to lie.

More about Experts Unleashed

The world feels full of thought leadership and frameworks, when we’re actually hungry for lived experience, science, and pragmatic insights. Experts Unleashed seeks out amazing minds from their specialty fields and brings them to you, to unleash their wisdom in a way that will help you put it in action. Each episode aims to educate, provoke, inspire, and then activate… to give you the confidence to try someone new.

In this episode:

My User Manual Play: https://www.atlassian.com/team-playbook/plays/my-user-manual

More about Tom Goodwin: https://www.linkedin.com/in/tomfgoodwin/

Chapters:

00:00 – Introduction

02:01 – Welcome the rockstar, Tom Goodwin

03:32 – Three honest, unfiltered things about Tom

12:00 – How tech is not changing the world

15:35 – Where are the disruptive companies?

19:09 – How to help legacy organizations go through change

25:23 – Carving out the headspace to innovate

31:51 – Three phases of technology disruption

40:15 – Hindsight and the need for a business case

43:50 – Rethinking AI

49:48 – Fears around AI

54:00 – Here’s what you can do to become more comfortable with AI

56:42 – Giving back to people going through change