How To Use Jira To Manage a GTM Launch | For Business Teams | Atlassian

Aug 11, 2025

See how to plan, coordinate, and execute a successful go-to-market (GTM) launch using Jira.

From aligning teams to tracking milestones, this video shows how Atlassian tools keep your launch on track.

0:00 Intro

0:46 GTM example

1:25 Strategy & planning in Confluence

2:44 Creating & managing work in Jira

5:30 Using Jira Plans to stay aligned

6:41 Sharing metrics and learnings in Confluence

6:56 Sharing progress via Atlassian Goals

7:24 Benefits

From aligning teams to tracking milestones, this video shows how Atlassian tools keep your launch on track. Get started by checking out these GTM templates, and explore how their features can help you and your team bring more structure into your GTM planning and execution:
Confluence Product Launch Template: https://go.atlss.in/5inltg
Jira GTM Template: https://go.atlss.in/ggwyho

About Atlassian:
Behind every great human achievement, there is a team. From medicine and space travel to disaster response and pizza deliveries, we help teams all over the planet advance humanity through the power of software. Our mission is to help unleash the potential of every team.

Connect with Atlassian:
Subscribe: https://www.youtube.com/@Atlassian
Follow Atlassian on LinkedIn: https://www.linkedin.com/company/atlassian
Follow Atlassian on Instagram: https://instagram.com/atlassian
Follow Atlassian on X: https://twitter.com/atlassian
Follow Atlassian on Facebook: https://facebook.com/atlassian