From Fear to Play: Reframing Creative Work with AI
AI hasn't just changed how ideas are generated. It's changed how decisions are made, what clients respond to, and what "creative value" even means.
For many consultants, that shift feels threatening. Proven frameworks become defaults. Fear of losing your edge makes it harder to experiment, especially with AI.
In this session, Jerome Ribot (founder of Coglode) shares a very human journey from AI anxiety to creative play. Drawing on behavioral science, he unpacks why sunk cost and loss aversion keep us clinging to pre-AI ways of working, and how cultivating curiosity can turn that discomfort into fuel.
You'll see how behavioral principles give consultants a concrete language for designing and defending decisions in an AI-powered world. Plus, a live look at how Coglode and Miro's tools can be used on real client work: experimenting with nudges, reframing options, and creating more playful, memorable experiences, with human judgment firmly at the center.
What you'll take away:
- Why sunk cost and loss aversion quietly shape your consulting practice, and how to move from certainty to curiosity
- A behavioral science toolkit for making, explaining, and selling better decisions with AI in the room
- Concrete ways to bring play and experimentation into client work without abandoning your expertise
This session is part of Miro Reframe - a webinar series for consultants and agencies rethinking what great client work looks like in the age of AI.