EX through a Marketing Lens: Elevating Brand Stories & EX with Matt Rivera & Gary Sevounts

This episode features an interview with Matt Rivera, Chief Marketing Officer at Day & Zimmermann and Gary Sevounts, Chief Marketing Officer at Simpplr. Matt has worked for Day & Zimmermann for 34 years, from payroll administrator to the first person in the marketing department.
Gary is a veteran CMO with a track record of building high-growth demand and revenue engines, effective marketing teams, differentiated brands, and establishing categories. Previously, he was CMO at Malwarebytes, Socure, and Equifax’s Identity and Fraud Division.
In this episode, Miriam, Matt, and Gary explore the connection between customer experience and employee experience, the importance of authenticity and transparency in storytelling, and leveraging AI to enhance communication and measurement.

To stay in touch and learn more about Simpplr, please like this video and subscribe to our YouTube channel.

Watch All Episodes of the Cohesion Podcast: https://www.youtube.com/playlist

Discover Simpplr’s New Hire Onboarding Solutions: https://www.simpplr.com/new-hire-onbo...

Learn About the Importance of Employee Connection During Onboarding: https://www.simpplr.com/blog/2022/imp...
Follow Simpplr on LinkedIn: https://www.linkedin.com/company/simp...
Connect with Simpplr on Facebook: https://www.facebook.com/simpplr
Follow Simpplr on X/Twitter: https://x.com/simpplr