Empathy Map Basics: How to create one

Empathy maps turn qualitative research into visual insights that your entire team can act on. In this video, we walk through how to create powerful empathy maps in Miro using professional templates, covering the four core quadrants (Think and Feel, See, Hear, Say and Do), Pain and Gain analysis, and how to use Miro AI to turn your completed map into structured next steps.

Whether you're a UX researcher, product manager, or designer, empathy maps in Miro give your team a shared reference for every design decision so you stop debating assumptions and start building for real user needs.

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