Applying human values in your work and life with Greta Bradman | Experts Unleashed | Atlassian
Greta Bradman wears many “expert” hats. Psychologist, AI scientist, founder & advisor, ABC broadcaster, former no. 1 recording artist/ freelance classical singer…the list goes on. As a coach, Greta works with leaders from business, tech, sports, entertainment, and the arts to enhance performance, leadership, and well-being. Greta is especially passionate about human values and helping people make choices that feel right in the long run, even when they’re tough in the moment. In 2025, Greta released her first book, “What Matters to You: How Values Transform Your Work and Life,” a practical field guide to understanding and applying human values in everyday decision-making.
During this episode of "Experts Unleashed," Atlassian's Dom Price chats with Greta about the power of human values, how values emerge and evolve in organizations, and the future of value-based decision making in the world of AI. Greta shares the difference between growth-based values and threat-based values (something we all have), the typical value lifecycle within an organization, and why values-alignment will be the biggest struggle for AI as we use it more. Greta’s deep understanding of human values, along with her ability to simplify such a complex topic, will have you reexamining your own values before the end of the episode!
They also discuss the "My User Manual" Play from Atlassian's Team Playbook. It's an exercise designed to help leaders share with their teams and teammates HOW they work. Think of it like this: when you buy a TV, it comes with a User Manual. But when you hire a human, there's no such helpful guidance. Greta takes us through her User Manual and shares her top three values…the headline of her values would read “serially curious!”
More about Experts Unleashed:
The world feels full of thought leadership and frameworks, when we’re actually hungry for lived experience, science, and pragmatic insights. Experts Unleashed seeks out amazing minds from their specialty fields and brings them to you, to unleash their wisdom in a way that will help you put it into action. Each episode aims to educate, provoke, inspire, and then activate… to give you the confidence to try someone new.
In this episode:
My User Manual Play: https://www.atlassian.com/team-playbook/plays/my-user-manual
More about Greta Bradman: https://www.gretajbradman.com/
The Westerman Jilya Institute: https://www.thejilyainstitute.com.au/
Chapters:
0:00 - Introduction
1:43 - Welcome the ultimate high achiever, Greta Bradman
2:50 - Three values that make Greta “serially curious”
7:31 - Persistence, performance, and curiosity
15:18 - Values…what are they and what can they do
20:50 - Value collision and polarizing beliefs
23:41 - Growth-based values vs. threat-based values
28:24 - Acceptance and commitment therapy
31:31 - Understanding the drama-triangle
38:02 - Identifying and refining organizational values
41:45 - The lifecycle of organizational values
45:39 - “Values theater” and actually living the values
48:43 - Avoiding values-matching when hiring
51:22 - AI and values-based decision making
56:36 - Values as a health bias
1:01:10 - Donating to The Westerman Jilya Institute
About Atlassian:
Behind every great human achievement, there is a team. From medicine and space travel to disaster response and pizza deliveries, we help teams all over the planet advance humanity through the power of software. Our mission is to help unleash the potential of every team.
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